SEARS

At Sears e-commerce, I served as Principal of Copy, working across everything from bridal registries to bold homepage takeovers. Highlights include a cheeky April Fools’ Day stunt, a heartfelt Father’s Day campaign and lots of smart, shoppable fun in between.

APRIL 1ST TAKEOVER — WORKING INTERFACE, REAL PROMOTIONS AND A SIMPLE WAY TO TOGGLE BACK TO THE ORIGINAL PAGE

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