LEADING WITH HEART
I’m a versatile storyteller with a background in theatre and a problem-solving mindset shaped by years in the ad world. I’ve worked across agency and in-house teams on everything from traditional print to digital campaigns and product development. And a surprising amount of frogs, too.
Add to that a background in radio, sketch comedy writing at The Second City and a deep love of making things feel real.
My approach is simple: whatever the narrative, the goal is always the same—to lead with empathy, say something true and create work that comes from the heart. Where all good stories live.